The Customer Journey

Posted by on October 6, 2015

As I look at the retail landscape I see retail failing to meet customer expectations.  The reasons are many: the customer can now educate themselves better than most in store representatives.  The retail store is limited by the brands they offer versus the brand that a customer may want. The store in of itself is […]

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Experiencing the joy of work through five steps

Posted by on July 3, 2015

The harder the climb the greater the joy. I am sitting at a picnic table in Waterton National Park. It is a pleasant, warm day.  The view across the valley is what I have been needing to recharge my being; it transfixes my gaze.  In the right moments the sun catches the southern face of […]

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Are you proud of where you work? I am and here are the six reasons

Posted by on March 19, 2015

The original farmstead in Southey Are you proud of where you work? It is a fair and interesting question to ask considering all the different types of workplaces in today’s world. We are all inundated with social media stories and the latest books about chasing our passion and how to do purposeful work. Expectations for […]

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Today’s the Day

Posted by on February 4, 2015

If one were to look at the Flaman Fitness web traffic graph as if it were a line drawing of a mountain range,  you would see the traffic line spike like the face of cliff from December 25th to the 26th. Between the 26thand January 2nd the traffic line graph resembles a “high plateau” with January 2ndbeing […]

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The Tyranny of Data

Posted by on June 2, 2014

 I believe there is a trap many of us allow ourselves to be snared by. When a great idea is tossed out by someone on the team often we reflect on how our customers will respond and back that up by the mountains of data we can quickly obtain. This makes sense, the reason we […]

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Building an Audience

Posted by on April 23, 2014

How to build an audience online When I think of an audience my immediate vision is a crowd at a rock concert or an assembly for a speech or play.  My second thought is an image of a family gathered around their television or if I get historical, their radio. As I loosen the boundaries […]

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Market Testing with a grain of salt

Posted by on March 15, 2014

Flaman Man good or bad? Recently I contracted Points West Consulting out of Regina to conduct market testing for our Flaman Man commercials.  This fiscal year the Flaman Man commercials have been a polarizing conversation within our organization, and it seems outside of it as well.  Many within the organization love the Flaman Man and […]

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The reason why we market

Posted by on November 20, 2013

We all know the reason why we market. We want to create interest in our goods and services that will convert into leads which can be closed to create revenue. We want to do this efficiently to create the return on investment our shareholders are seeking. This is the definitive reason why we market. But […]

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