Permission Marketing

Posted by on August 13, 2012

The stats are clear: as a marketer, you should put more of your company’s talent and treasure into inbound marketing as opposed to outbound marketing. In fact, one must work constantly on obtaining permission from your current customers or potential customers to market to them, and the message must be of pure intentions. In order […]

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Inbound and Outbound Marketing

Posted by on August 15, 2011

If you could look at a trend in the last few years, many pundits have been claiming the end of traditional marketing as we know it is upon us. The debate rages, but I believe this is not a zero sum game for most companies. I believe that a company needs to have a mix […]

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