Market Testing with a grain of salt

Posted by on March 15, 2014

Flaman Man good or bad? Recently I contracted Points West Consulting out of Regina to conduct market testing for our Flaman Man commercials.  This fiscal year the Flaman Man commercials have been a polarizing conversation within our organization, and it seems outside of it as well.  Many within the organization love the Flaman Man and […]

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What are you really buying?

Posted by on July 2, 2012

In a world of multiple channels, cascading competing products and vendors, what really are you buying? Many items have become not much more than commodities. Yet there are products and retailers that stand out. Apple, Nordstrom, MEC (Mountain Equipment Coop). So why do these products and retailers stand out? The brands are not selling products, […]

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Making Marketing Decisions: Easy? No! Difficult? Yes!

Posted by on April 11, 2012

Recently, we had a tradeshow for the Trailer Division, the Draggins Car Show.  The hours were horrible for those working the booth: Good Friday from 10 am to 10 pm and Saturday 10 am to 10 pm, with move out 10 pm to 1 am that night.  Goodbye weekend!  For the most part, during those two 12 hour days, […]

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Inbound and Outbound Marketing

Posted by on August 15, 2011

If you could look at a trend in the last few years, many pundits have been claiming the end of traditional marketing as we know it is upon us. The debate rages, but I believe this is not a zero sum game for most companies. I believe that a company needs to have a mix […]

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Create a contact reason and you will become a believer

Posted by on April 26, 2011

Unique Value Proposition -or finding your message, or your call to action or yelling and selling (converting) online. When you are creating a page online or any marketing message for that matter which is not just doing general recognition branding; you need to have a UVP. What is a UVP? Online a UVP is a […]

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