Market Testing with a grain of salt

Posted by on March 15, 2014

Flaman Man good or bad? Recently I contracted Points West Consulting out of Regina to conduct market testing for our Flaman Man commercials.  This fiscal year the Flaman Man commercials have been a polarizing conversation within our organization, and it seems outside of it as well.  Many within the organization love the Flaman Man and […]

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The Struggle of Creating Content

Posted by on July 11, 2013

 Sitting on a glacier at 17,500 feet, outside in the cold and wind is not an ideal environment to be writing in.  To access to the internet you have to hike/scramble fifteen minutes from camp to reach a high moraine which has a line of sight to the nearest cell tower many miles down valley.  […]

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Setting Direction

Posted by on April 19, 2011

“there lies the port; the vessel puffs her sail” -Ulysses: Lord Alfred Tennyson It is easy to say ”let’s go!” and loosely pontificate about what could and should be done with vague but impressive stats and ideas.  Many an executive will give such direction in regards to a business unit or project or a website. […]

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