If you could look at a trend in the last few years, many pundits have been claiming the end of traditional marketing as we know it is upon us. The debate rages, but I believe this is not a zero sum game for most companies. I believe that a company needs to have a mix […]
Topic: Advertising, Blogs, Branding, Call To Action, Inbound Marketing, Marketing Mix, Marketing Series, Mobile, Outbound Marketing, Print, Publishing Content, Radio, Social Media, Web
Unique Value Proposition -or finding your message, or your call to action or yelling and selling (converting) online. When you are creating a page online or any marketing message for that matter which is not just doing general recognition branding; you need to have a UVP. What is a UVP? Online a UVP is a […]
