When marketing and sales silos do not align customer experience suffers

Posted by on December 5, 2017

Recently, I experienced a very effective marketing experience that was seamlessly connected to the start of the sales process. I have to admit I was impressed; until I went to the physical location and was immersed in their in-store experience. So what happened? I was triggered by a radio ad for an item I am […]

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The reason why we market

Posted by on November 20, 2013

We all know the reason why we market. We want to create interest in our goods and services that will convert into leads which can be closed to create revenue. We want to do this efficiently to create the return on investment our shareholders are seeking. This is the definitive reason why we market. But […]

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What would you buy?

Posted by on August 9, 2013

It was a hot day; I had just finished walking the customer through our good, better, best line of flatdeck trailers. He seemed impressed by a couple of the units in fact he commented “I am not sure what I want now….what would you buy?”.  I thought about it briefly and then gave him an […]

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Forgotten Customers

Posted by on January 5, 2013

We have been reviewing our marketing costs with a great deal of scrutiny. The litmus test is simple: can we track results? If not, we need to change the medium, or the offer, or ditch the channel entirely. More on this in another blog. But more importantly, our review has also brought forth an embarrassing […]

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Organizing Creativity

Posted by on September 2, 2012

To be creative requires a moment of insight or a flash of brilliance in order to create a marketing campaign that captures the customers’ hearts and minds and engages at a grand new height with the company. Sure, this does occur to some extent. For the Ninth Store team Stuck in the Muck was such […]

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The Idea Room

Posted by on July 28, 2012

I have never been one to pay much attention to work place design. Several months ago the Ninth Store team received a physical workplace transformation. The scattered physical team was relocated and consolidated into one room. The room quickly got labelled: The Idea Room by the new occupants. Currently there are four full time team […]

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Award Winning Customers

Posted by on June 13, 2012

Good companies often win awards but what about their customers? Shouldn’t they be recognized? Are they not part of the reason for the award? At Flaman Group of Companies this year we have won two awards:Consumer Choice AwardSABEX Marketing Award With both of these awards, it would be easy to position the employee efforts as […]

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Risky Business

Posted by on May 3, 2012

All business is risky or so the saying goes. But do risks need to knock you down? Can you actually be prepared for the risks you undertake – especially the risks in marketing?By definition a risk is an uncertainty, and when it comes to risk there are three main types: 1)Known – Knowns: A known […]

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Create a contact reason and you will become a believer

Posted by on April 26, 2011

Unique Value Proposition -or finding your message, or your call to action or yelling and selling (converting) online. When you are creating a page online or any marketing message for that matter which is not just doing general recognition branding; you need to have a UVP. What is a UVP? Online a UVP is a […]

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