The Customer Journey

Posted by on October 6, 2015

[social_share_button themes='theme1']

As I look at the retail landscape I see retail failing to meet customer expectations.  The reasons are many: the customer can now educate themselves better than most in store representatives.  The retail store is limited by the brands they offer versus the brand that a customer may want. The store in of itself is […]

Read More >

Topic: , , , , , ,

What would you buy?

Posted by on August 9, 2013

[social_share_button themes='theme1']

It was a hot day; I had just finished walking the customer through our good, better, best line of flatdeck trailers. He seemed impressed by a couple of the units in fact he commented “I am not sure what I want now….what would you buy?”.  I thought about it briefly and then gave him an […]

Read More >

Topic: , , , , ,