Organizing Creativity

Posted by on September 2, 2012

To be creative requires a moment of insight or a flash of brilliance in order to create a marketing campaign that captures the customers’ hearts and minds and engages at a grand new height with the company. Sure, this does occur to some extent. For the Ninth Store team Stuck in the Muck was such […]

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Risky Business

Posted by on May 3, 2012

All business is risky or so the saying goes. But do risks need to knock you down? Can you actually be prepared for the risks you undertake – especially the risks in marketing?By definition a risk is an uncertainty, and when it comes to risk there are three main types: 1)Known – Knowns: A known […]

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Teach and you shall learn

Posted by on May 11, 2011

It is so very true that if you want to want to learn and gain greater understanding of a topic, teach it.  I have personally applied this advice over and over in my career. It began with my pursuit of a professional designation in Project Management (PMP Project Management Professional). I created and taught internal […]

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Managing Expectations

Posted by on March 29, 2011

With any project, task or event that you are assigned to accomplish/execute the most important key to success I have found is to manage expectations. It may seem trite to write such, but I believe it is critically important. While defining the scope of a project is a critical success factor for the effective execution […]

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