QR Codes get the team to start thinking off the web for on the web

Posted by on August 2, 2011

Just today an exciting e-mail came from one of the managers that sit in on the ninth store meetings from time to time. It was simple and direct: “I would like to add the QR CODE to all the business cards so potential customers can scan the code and have direct access to our web […]

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To be or not to be Interesting

Posted by on July 6, 2011

To have interesting content will create readership and usage of your online presence, whether that is a blog, a tweet, a facebook wall post or information on your company webpage. The evolution of the ninth store team has mirrored the evolution of our content production.  So…. In the beginning we were pushers of static product centered […]

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Getting Analytical about Analytics

Posted by on June 14, 2011

I suspect this topic has been written about excessively, however it was one of the Ninth Store team’s objectives in 2011 to really dive into analytics. As such several members of the team pull reports out of Google Analytics and format the reports into a PDF that can be shared with a wider group on […]

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Teach and you shall learn

Posted by on May 11, 2011

It is so very true that if you want to want to learn and gain greater understanding of a topic, teach it.  I have personally applied this advice over and over in my career. It began with my pursuit of a professional designation in Project Management (PMP Project Management Professional). I created and taught internal […]

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The game of content – writing for the web

Posted by on May 4, 2011

Creating content for content sake can help you with search engine optimization if you know how to stuff keywords effectively.  But unless the content is remarkable and provides value to the  reader in a quick efficient manner, your readers will not come back.  Your content will not be sticky. People go online for basically two […]

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Create a contact reason and you will become a believer

Posted by on April 26, 2011

Unique Value Proposition -or finding your message, or your call to action or yelling and selling (converting) online. When you are creating a page online or any marketing message for that matter which is not just doing general recognition branding; you need to have a UVP. What is a UVP? Online a UVP is a […]

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Setting Direction

Posted by on April 19, 2011

“there lies the port; the vessel puffs her sail” -Ulysses: Lord Alfred Tennyson It is easy to say ”let’s go!” and loosely pontificate about what could and should be done with vague but impressive stats and ideas.  Many an executive will give such direction in regards to a business unit or project or a website. […]

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Managing Expectations

Posted by on March 29, 2011

With any project, task or event that you are assigned to accomplish/execute the most important key to success I have found is to manage expectations. It may seem trite to write such, but I believe it is critically important. While defining the scope of a project is a critical success factor for the effective execution […]

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Expectations

Posted by on March 3, 2011

Build us a website! “Great!” I thought..but wait. What I believe a website is and should be and could be and what the top level executives at Flaman Group of Companies think a website is and should be are worlds apart. They wanted a static brochure website. They believed a website is just a bunch […]

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