Top Seven Marketing Metrics (for me)

Posted by on January 17, 2017

[social_share_button themes='theme1']

We often measure a marketing campaign by this metric: did it get more sales?  While this is ultimately an important result, it is really only a small part of the picture.  One could argue that the ultimate measure of marketing’s effectiveness being tied to sales results has driven a wedge between marketing and sales teams.  […]

Topic: , , , , , , , , ,