I would really appreciate your feedback!. After years of speaking about the customer journey and the metrics to measure it, I am writing the book that will make the entire methodology available to entrepreneurs and business leaders.
Title is: “Thriving in the Customer Age”
And here is the ask. Help me pick the best cover and let me know why you chose it. Click here to fill out a really short survey https://www.surveymonkey.com/r/RQGHHRV
Creating a truly remarkable customer experience has long been known as the competitive advantage that can transform your business results. But how does a business consistently provide this high-quality experience? What are the steps? How is a customer experience initiative measured? How does it improve the bottom line?
Thriving in the Customer Age provides a simple framework with eight key metrics that can be applied and used to measure your customer experience initiative results, tied directly to the bottom line.
All organizations have a customer journey and many are grappling with how to meet increased customer expectations. Due to the internet age, world-class experiences are shared easily and often, and the remarkable customer experiences that were once rare are now showing up in social media feeds regularly, becoming an expectation that all organizations are judged against.
To rise to this challenge, every businesses must understand customer journey principles, how to apply them, and how to improve. In Thriving in the Customer Age, you will learn about the customer journey and a guiding framework spanning all stages of the customer experience. The book explains how every metric impacts your organization and how you can best utilize each to provide a stellar customer experience.
Everyone knows the customer is the most important part of your business. With this book, you can improve your own organization’s customer experience and drastically transform your business results.
Book is coming in February 2019!
Please take the survey here
I appreciate your feedback! Thanks in advance
Steve Whittington is President of Roadmap Agency Inc. He has also served for over a decade as a member of the Executive Team of Flaman Group of Companies an award-winning organization and has over 25 years of executive experience. Steve’s current board work includes serving as; President of Glenora Child Care Society; and Co-Chair of the Marketing Program Advisory Committee for NAIT’s JR Shaw School of Business. Previous notable board work included, Chair of the board for Flaman Fitness Canada, a national retailer, a Director for a meal prep internet Startup Mealife and Chair of Lethbridge Housing authority, the third-largest Social housing NGO in Alberta.
Academically, Steve was an instructor of Project Management at Lethbridge College for seven years. Steve holds a Bachelor of Commerce Honours degree; he is a Certified Sales Professional (CSP), Project Management Professional (PMP), Certified Marketing Specialist (CMS) and (CCXP) Certified Customer Experience Professional.
Steve’s first book Thriving in the Customer Age – 8 Key Metrics to Transform your Business Results teaches about the customer journey and provides a guiding framework spanning all stages of the customer experience. The book explains how every metric impacts an organization and how leaders can best utilize each metric to provide a stellar customer experience. Everyone knows the customer is the most important part of a business. This book provides the tools to improve an organization’s customer experience and drastically transform business results.
Recently Steve’s Blog has been profiled as one of the Top 75 Customer Experience blogs