How a farmer from Portage la Prairie became a digital leader

Posted by on April 5, 2016

In this episode of The Other 99%, Steve talks with Dwayne Leslie from Global Auction Guide.

The internet is ‘the great equalizer’, and this guest is a perfect example of that. Have a listen, and learn how a farmer from Portage la Prairie, Manitoba, has become a digital leader for auctions in North America.

Hosted by Steve Whittington, this podcast is dedicated to exploring tips, strategies and training for creating success as a small to medium enterprise.

Dwayne Leslie, the president and creator of – originally for listing where to find traditional, live auction sales – making it easy for farmers to find local auction sales.  It worked so well for the farm auctions, at the request of the auctioneers, the team expanded to cover real estate auctions, as well as antiques auctions and others.

Dwayne speaks about how his successful internet company started out. He shares his insights on starting out with very little budget and some of his first steps to earning revenue online.


Steve Whittington is President of Roadmap Agency Inc. He has also served for over a decade as a member of the Executive Team of Flaman Group of Companies an award-winning organization and has over 25 years of executive experience. Steve’s current board work includes serving as; President of Glenora Child Care Society; and Co-Chair of the Marketing Program Advisory Committee for NAIT’s JR Shaw School of Business. Previous notable board work included, Chair of the board for Flaman Fitness Canada, a national retailer, a Director for a meal prep internet Startup Mealife and Chair of Lethbridge Housing authority, the third-largest Social housing NGO in Alberta.

Academically, Steve was an instructor of Project Management at Lethbridge College for seven years. Steve holds a Bachelor of Commerce Honours degree; he is a Certified Sales Professional (CSP), Project Management Professional (PMP), Certified Marketing Specialist (CMS) and (CCXP) Certified Customer Experience Professional.

Steve’s first book Thriving in the Customer Age – 8 Key Metrics to Transform your Business Results teaches about the customer journey and provides a guiding framework spanning all stages of the customer experience. The book explains how every metric impacts an organization and how leaders can best utilize each metric to provide a stellar customer experience. Everyone knows the customer is the most important part of a business. This book provides the tools to improve an organization’s customer experience and drastically transform business results.

Recently Steve’s Blog has been profiled as one of the Top 75 Customer Experience blogs


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