Making Marketing Decisions: Easy? No! Difficult? Yes!

Posted by Steve Whittington on Apr 11, 2012 1:42:17 PM

Recently, we had a tradeshow for the Trailer Division, the Draggins Car Show.  The hours were horrible for those working the booth: Good Friday from 10 am to 10 pm and Saturday 10 am to 10 pm, with move out 10 pm to 1 am that night.  Goodbye weekend!  For the most part, during those two 12 hour days, the show was busy. I personally worked about half of the hours and post show I began to reflect upon whether this show was worth our while to do again next year.

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Topics: branding, managing expectations, Marketing Series, Marketng Metrics, Tradeshows, analytics, Marketing Effectiveness, Measuring Marketing, Blogs

Managing Expectations

Posted by Steve Whittington on Mar 29, 2011 8:49:43 AM

With any project, task or event that you are assigned to accomplish/execute the most important key to success I have found is to manage expectations. It may seem trite to write such, but I believe it is critically important.

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Topics: Leadership, managing expectations, Project Management, Defining the Scope of a project, Project Scope, Blogs

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