Forgotten Customers

Posted by Steve Whittington on Jan 5, 2013 2:18:12 PM

We have been reviewing our marketing costs with a great deal of scrutiny. The litmus test is simple: can we track results? If not, we need to change the medium, or the offer, or ditch the channel entirely. More on this in another blog.

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Topics: customer lfe cycle, customer management, Customer Series, Customer Service, forgotten customers, marketing mediums, marketing, Blogs

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