Using User Testing

Posted by Steve Whittington on Oct 27, 2013 2:35:34 PM

“I don’t care what you think!” Seems like a poor choice of words to say to the President of your organization. But I say it from time to time, followed up by finger pointing around the table at the other executives with the same line: “I don’t care what you think, or what you think, what you think or what I think for that matter. I only care about what our customer thinks.”

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Topics: Marketing Series, Blogs, user testing, why user testing

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