It is easy to get trapped in the rut of “market of one” thinking (if I like this every one else should). To mitigate this thinking our team regularly takes one of our websites and submits it to a user testing group. This group is tasked to answer questions such as describing the purpose of the site, finding a product, requesting a quote, finding the warranty on a product; typical tasks we want our customers to be able to do easily on our website. Of course (us) the people who designed the site know how to do all of these tasks easily, but what about a first time user? That is what we want to know.
“I don’t care what you think!” Seems like a poor choice of words to say to the President of your organization. But I say it from time to time, followed up by finger pointing around the table at the other executives with the same line: “I don’t care what you think, or what you think, what you think or what I think for that matter. I only care about what our customer thinks.”