When I think of an audience my immediate vision is a crowd at a rock concert or an assembly for a speech or play. My second thought is an image of a family gathered around their television or if I get historical, their radio. As I loosen the boundaries of my thinking the idea of what an audience is starts to rapidly expand. Today an audience can be the readers of book or blog, listeners of a podcast, people who watch a Youtube video, visitors to a website, subscribers to an email list, users of an app, people that share, like or comment in social media, the list grows and grows.
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Topics: Marketing Series, steps to building an audience, building an audience, online audience, Blogs