When marketing and sales silos do not align customer experience suffers

Posted by Steve Whittington on Dec 5, 2017 8:54:10 AM

Company SilosRecently, I experienced a very effective marketing experience that was seamlessly connected to the start of the sales process. I have to admit I was impressed; until I went to the physical location and was immersed in their in-store experience.

So what happened?

I was triggered by a radio ad for an item I am considering purchasing.

Read More >

Topics: customer experience, Customer Series, Marketing Series, marketing, Sales process, Blogs

What would you buy?

Posted by Steve Whittington on Aug 9, 2013 2:53:17 PM

Flatdeck Trailer Line up Flatdeck Trailer Line up

It was a hot day; I had just finished walking the customer through our good, better, best line of flatdeck trailers. He seemed impressed by a couple of the units in fact he commented “I am not sure what I want now….what would you buy?”. I thought about it briefly and then gave him an honest answer.

Read More >

Topics: buying process, customer behaviour, marketing, marketing research, Sales process, Blogs

Enhance your Learning Journey

Take a Deeper Dive into CX, Leadership and Emerging Marketing Trends

You will find articles on:

  • NPS (Net Promotor Score)
  • Customer Journey Stages
  • ENPS (Employee Net Promotor Score)
  • Customer Experience
  • Employee Experience
  • Marketing ROI
  • Leadership qualities
  • Branding
  • Service Recovery
  • Target Market Profiles (Personas)
  • Sales Process
  • CRM Management
  • And so much more….

Subscribe Here!

Recent Posts

Posts by Tag

See all