Inbound and Outbound Marketing

Posted by Steve Whittington on Aug 15, 2011 2:05:45 PM

If you could look at a trend in the last few years, many pundits have been claiming the end of traditional marketing as we know it is upon us. The debate rages, but I believe this is not a zero sum game for most companies. I believe that a company needs to have a mix of the two kinds of marketing – inbound and outbound- and of course integrate the two in order to have the greatest effect on its customers and reach.

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Topics: advertising, branding, inbound marketing, call to action, marketing mix, Marketing Series, Social Media, outbound marketing, mobile, print, publishing content, radio, Blogs, web

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