Permission Marketing

Posted by Steve Whittington on Aug 13, 2012 3:31:40 PM

The stats are clear: as a marketer, you should put more of your company’s talent and treasure into inbound marketing as opposed to outbound marketing.

In fact, one must work constantly on obtaining permission from your current customers or potential customers to market to them, and the message must be of pure intentions.

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Topics: inbound marketing, Digital Media, Marketing Series, outbound marketing, Permission Marketing, Blogs

Inbound and Outbound Marketing

Posted by Steve Whittington on Aug 15, 2011 2:05:45 PM

If you could look at a trend in the last few years, many pundits have been claiming the end of traditional marketing as we know it is upon us. The debate rages, but I believe this is not a zero sum game for most companies. I believe that a company needs to have a mix of the two kinds of marketing – inbound and outbound- and of course integrate the two in order to have the greatest effect on its customers and reach.

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Topics: advertising, branding, inbound marketing, call to action, marketing mix, Marketing Series, Social Media, outbound marketing, mobile, print, publishing content, radio, Blogs, web

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