Create a contact reason and you will become a believer

Posted by Steve Whittington on Apr 26, 2011 12:26:04 PM

Unique Value Proposition -or finding your message, or your call to action or yelling and selling (converting) online. When you are creating a page online or any marketing message for that matter which is not just doing general recognition branding; you need to have a UVP.

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Topics: branding, call to action, marketing mix, Marketing Series, unique value proposition, marketing, online branding, sales, Blogs

Here we go. Creating the online brand

Posted by Steve Whittington on Apr 5, 2011 10:48:56 AM

The web user will ultimately “feel” a business and its approach to the world through the website. Not my words, the words of Gordon Montgomery a lecturer from the University of San Francisco. I agree, and the responsibility of the marketing manager is to give a holistic and realistic feel for the business through the website.

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Topics: defining a brand, Marketing Series, logo, online branding, Blogs, web branding

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