What are you really buying?

Posted by Steve Whittington on Jul 2, 2012 3:38:58 PM

In a world of multiple channels, cascading competing products and vendors, what really are you buying? Many items have become not much more than commodities. Yet there are products and retailers that stand out. Apple, Nordstrom, MEC (Mountain Equipment Coop). So why do these products and retailers stand out? The brands are not selling products, the brands are selling an experience.

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Topics: branding, competitive advantage, consumer, apple, Nordstrom, MEC, Blogs

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