Organizing Creativity

Posted by Steve Whittington on Sep 2, 2012 3:24:45 PM

To be creative requires a moment of insight or a flash of brilliance in order to create a marketing campaign that captures the customers’ hearts and minds and engages at a grand new height with the company. Sure, this does occur to some extent. For the Ninth Store team Stuck in the Muck was such an insight by Jody Kemp, an Ag salesman out of Southey, Saskatchewan. But to be fair, most of our marketing (SABEX Award winning no less) is quite structured, conservative, measured, weighed and continuously tweaked. Quite boring stuff, not the Mad Men moments individuals going into marketing might hope for.

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Topics: defining a brand, marketing mix, Marketing Series, Project Management, Social Media, analytics, creative writing, Defining the Scope of a project, managing creativity, marketing, mobile, Blogs

Inbound and Outbound Marketing

Posted by Steve Whittington on Aug 15, 2011 2:05:45 PM

If you could look at a trend in the last few years, many pundits have been claiming the end of traditional marketing as we know it is upon us. The debate rages, but I believe this is not a zero sum game for most companies. I believe that a company needs to have a mix of the two kinds of marketing – inbound and outbound- and of course integrate the two in order to have the greatest effect on its customers and reach.

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Topics: advertising, branding, inbound marketing, call to action, marketing mix, Marketing Series, Social Media, outbound marketing, mobile, print, publishing content, radio, Blogs, web

QR Codes get the team to start thinking off the web for on the web

Posted by Steve Whittington on Aug 2, 2011 2:16:29 PM

Just today an exciting e-mail came from one of the managers that sit in on the ninth store meetings from time to time. It was simple and direct:

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Topics: e-mail, buisness cards, Marketing Series, QR Codes, mobile, near field communications, team building, Blogs, web thinking

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