Organizing Creativity

Posted by Steve Whittington on Sep 2, 2012 3:24:45 PM

To be creative requires a moment of insight or a flash of brilliance in order to create a marketing campaign that captures the customers’ hearts and minds and engages at a grand new height with the company. Sure, this does occur to some extent. For the Ninth Store team Stuck in the Muck was such an insight by Jody Kemp, an Ag salesman out of Southey, Saskatchewan. But to be fair, most of our marketing (SABEX Award winning no less) is quite structured, conservative, measured, weighed and continuously tweaked. Quite boring stuff, not the Mad Men moments individuals going into marketing might hope for.

Read More >

Topics: defining a brand, marketing mix, Marketing Series, Project Management, Social Media, analytics, creative writing, Defining the Scope of a project, managing creativity, marketing, mobile, Blogs

Inbound and Outbound Marketing

Posted by Steve Whittington on Aug 15, 2011 2:05:45 PM

If you could look at a trend in the last few years, many pundits have been claiming the end of traditional marketing as we know it is upon us. The debate rages, but I believe this is not a zero sum game for most companies. I believe that a company needs to have a mix of the two kinds of marketing – inbound and outbound- and of course integrate the two in order to have the greatest effect on its customers and reach.

Read More >

Topics: advertising, branding, inbound marketing, call to action, marketing mix, Marketing Series, Social Media, outbound marketing, mobile, print, publishing content, radio, Blogs, web

Create a contact reason and you will become a believer

Posted by Steve Whittington on Apr 26, 2011 12:26:04 PM

Unique Value Proposition -or finding your message, or your call to action or yelling and selling (converting) online. When you are creating a page online or any marketing message for that matter which is not just doing general recognition branding; you need to have a UVP.

Read More >

Topics: branding, call to action, marketing mix, Marketing Series, unique value proposition, marketing, online branding, sales, Blogs

Enhance your Learning Journey

Take a Deeper Dive into CX, Leadership and Emerging Marketing Trends

You will find articles on:

  • NPS (Net Promotor Score)
  • Customer Journey Stages
  • ENPS (Employee Net Promotor Score)
  • Customer Experience
  • Employee Experience
  • Marketing ROI
  • Leadership qualities
  • Branding
  • Service Recovery
  • Target Market Profiles (Personas)
  • Sales Process
  • CRM Management
  • And so much more….

Subscribe Here!

Recent Posts

Posts by Tag

See all