The Tyranny of Data

Posted by Steve Whittington on Jun 2, 2014 4:09:03 PM

Tyranny of Data? Tyranny of Data?

I believe there is a trap many of us allow ourselves to be snared by. When a great idea is tossed out by someone on the team often we reflect on how our customers will respond and back that up by the mountains of data we can quickly obtain. This makes sense, the reason we are marketing is to resonate with our customers so they want to do business with our brand and if you can validate your thoughts with data why wouldn’t you?

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Topics: Data, Marketing Series, flaman man, Making Marketing Choices, sled'n snap, Trailer Talk, Marketing strategy, stuck in the muck, Blogs

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