The Tyranny of Data

Posted by Steve Whittington on Jun 2, 2014 4:09:03 PM

Tyranny of Data? Tyranny of Data?

I believe there is a trap many of us allow ourselves to be snared by. When a great idea is tossed out by someone on the team often we reflect on how our customers will respond and back that up by the mountains of data we can quickly obtain. This makes sense, the reason we are marketing is to resonate with our customers so they want to do business with our brand and if you can validate your thoughts with data why wouldn’t you?

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Topics: Data, Marketing Series, flaman man, Making Marketing Choices, sled'n snap, Trailer Talk, Marketing strategy, stuck in the muck, Blogs

Market Testing with a grain of salt

Posted by Steve Whittington on Mar 15, 2014 8:14:18 AM

Flaman Man good or bad? Flaman Man good or bad?

Recently I contracted Points West Consulting out of Regina to conduct market testing for our Flaman Man commercials.  This fiscal year the Flaman Man commercials have been a polarizing conversation within our organization, and it seems outside of it as well.  Many within the organization love the Flaman Man and embrace it with devotion; hawking Flaman Man T-shirts with joy and having their children participate in the current Flaman Man coloring contest.  To them the character has become a fitness hero; others in the organization are embarrassed by the campy style of the campaign that pays homage to the golden era of TV super heroes (think Adam West’s Batman).  

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Topics: branding, defining a brand, content tactics, marketing campaigns, Marketing Series, flaman man, market testing, Blogs

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