Mitch Joel’s first book born out of his blog. In 2009 I picked up this book to refresh my thinking about digital. This book set me off in a new career direction. While the book represents a start of a new career arc for myself, I continue to follow Mitch Joel’s thought leadership through his blog and podcast. I highly recommend following Mitch's work here: Mitch's Blog
For all our divisions meetings I do presentations, mostly about marketing and changing consumer trends. For about half of the divisions I also do sales training.
In the last several years I have been adding in digital media communication to our training. In today’s world you can be contacted by e-mail (gosh so old school!) text messaging, Facebook messages, Twitter…the list goes on and on. How do you respond through all these channels?
The stats are clear: as a marketer, you should put more of your company’s talent and treasure into inbound marketing as opposed to outbound marketing.
In fact, one must work constantly on obtaining permission from your current customers or potential customers to market to them, and the message must be of pure intentions.