Do you believe the customer is the most important thing?

Posted by Steve Whittington on Oct 7, 2016 8:34:25 AM

customer-experience-excellenceThere is more focus on customer experience now than ever before. Interestingly enough, when you read why brands are focusing on the customer experience the reasons given are more excuses or accusations. What we're not seeing are brands aspiring to have a great customer experience because that's what best for their business. Typical reasons given include the following:

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Topics: customer experience, customer management, Customer Series, Customer Service, Marketing Series

Forgotten Customers

Posted by Steve Whittington on Jan 5, 2013 2:18:12 PM

We have been reviewing our marketing costs with a great deal of scrutiny. The litmus test is simple: can we track results? If not, we need to change the medium, or the offer, or ditch the channel entirely. More on this in another blog.

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Topics: customer lfe cycle, customer management, Customer Series, Customer Service, forgotten customers, marketing mediums, marketing, Blogs

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