The Customer Journey

Posted by Steve Whittington on Oct 6, 2015 3:49:32 PM

As I look at the retail landscape I see retail failing to meet customer expectations.  The reasons are many: the customer can now educate themselves better than most in store representatives.  The retail store is limited by the brands they offer versus the brand that a customer may want. The store in of itself is inconvenient, you have to travel to a location on your own time often off route. Layer on top of this average customer service at best it is easy to understand why customers are trying to go direct to brand or  heading to e-commerce  in ever increasing numbers.

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Topics: customer behaviour, customer life cycle, Customer Series, Customer Service, customer focus, Customer Journey, Blogs

The reason why we market

Posted by Steve Whittington on Nov 20, 2013 2:21:16 PM

We all know the reason why we market. We want to create interest in our goods and services that will convert into leads which can be closed to create revenue. We want to do this efficiently to create the return on investment our shareholders are seeking. This is the definitive reason why we market. But there is another reason why for marketing and it occurs in the how.

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Topics: creating content, customer focus, Marketing Series, marketing, Blogs, why market?, why do we market

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