The Struggle of Creating Content

Posted by Steve Whittington on Jul 11, 2013 3:02:22 PM

Around Everest Base Camp Around Everest Base Camp

Sitting on a glacier at 17,500 feet, outside in the cold and wind is not an ideal environment to be writing in.  To access to the internet you have to hike/scramble fifteen minutes from camp to reach a high moraine which has a line of sight to the nearest cell tower many miles down valley.  As an added challenge the tower is solar powered and will only work when it is sunny thus bright sun glares on your laptop screen turning it opaque enough so you cannot tell what you are typing unless you hold your hand against the screen or unzip your jacket and create a hood for your laptop.  Despite these difficulties I wrote blog posts, quite regularly that were verbose, scripting several at 1700 words or greater.  From base camp many others joined me at the “ internet hotspot”  and they produced reams of content.  My climbing team alone (three western climbers and our expedition leader Wally Berg) had so much to write that in the 70 days we were away from North America we created 256 pages of content!

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Topics: creating content, creativity, content creation, content tactics, Managing content, creative writing, Blogs

Organizing Creativity

Posted by Steve Whittington on Sep 2, 2012 3:24:45 PM

To be creative requires a moment of insight or a flash of brilliance in order to create a marketing campaign that captures the customers’ hearts and minds and engages at a grand new height with the company. Sure, this does occur to some extent. For the Ninth Store team Stuck in the Muck was such an insight by Jody Kemp, an Ag salesman out of Southey, Saskatchewan. But to be fair, most of our marketing (SABEX Award winning no less) is quite structured, conservative, measured, weighed and continuously tweaked. Quite boring stuff, not the Mad Men moments individuals going into marketing might hope for.

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Topics: defining a brand, marketing mix, Marketing Series, Project Management, Social Media, analytics, creative writing, Defining the Scope of a project, managing creativity, marketing, mobile, Blogs

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