Can company values be more than just words?

Posted by Steve Whittington on Oct 25, 2015 3:43:23 PM

Core-Values-with-Lightbulb-1024x673I was at a vendor meeting last week.  I was explaining to the two people in the meeting room how our advertising needs to be more than just call to action, the message needs to be 100% on brand, it has to integrate with our event boxes, running an ad one day late into next month or starting a day late is unacceptable because it reflects poorly on our organization.  What I was doing was getting them to understand our value: Make Things Better.  I told them this and one of them smiled and then commented. “You are quoting your company values and I do not even know ours, even though they are printed on our walls.”

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Topics: Company Culture, creating culture, Leadership Series, Blogs

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