Organizing Creativity

Posted by Steve Whittington on Sep 2, 2012 3:24:45 PM

To be creative requires a moment of insight or a flash of brilliance in order to create a marketing campaign that captures the customers’ hearts and minds and engages at a grand new height with the company. Sure, this does occur to some extent. For the Ninth Store team Stuck in the Muck was such an insight by Jody Kemp, an Ag salesman out of Southey, Saskatchewan. But to be fair, most of our marketing (SABEX Award winning no less) is quite structured, conservative, measured, weighed and continuously tweaked. Quite boring stuff, not the Mad Men moments individuals going into marketing might hope for.

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Topics: defining a brand, marketing mix, Marketing Series, Project Management, Social Media, analytics, creative writing, Defining the Scope of a project, managing creativity, marketing, mobile, Blogs

Making Marketing Decisions: Easy? No! Difficult? Yes!

Posted by Steve Whittington on Apr 11, 2012 1:42:17 PM

Recently, we had a tradeshow for the Trailer Division, the Draggins Car Show.  The hours were horrible for those working the booth: Good Friday from 10 am to 10 pm and Saturday 10 am to 10 pm, with move out 10 pm to 1 am that night.  Goodbye weekend!  For the most part, during those two 12 hour days, the show was busy. I personally worked about half of the hours and post show I began to reflect upon whether this show was worth our while to do again next year.

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Topics: branding, managing expectations, Marketing Series, Marketng Metrics, Tradeshows, analytics, Marketing Effectiveness, Measuring Marketing, Blogs

Getting Analytical about Analytics

Posted by Steve Whittington on Jun 14, 2011 2:28:35 PM

I suspect this topic has been written about excessively, however it was one of the Ninth Store team’s objectives in 2011 to really dive into analytics.

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Topics: flaman, google, Marketing Series, analytics, measured and managed, Blogs

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