Can company values be more than just words?

Oct 25, 2015

Core-Values-with-Lightbulb-1024x673I was at a vendor meeting last week.  I was explaining to the two people in the meeting room how our advertising needs to be more than just call to action, the message needs to be 100% on brand, it has to integrate with our event boxes, running an ad one day late into next month or starting a day late is unacceptable because it reflects poorly on our organization.  What I was doing was getting them to understand our value: Make Things Better.  I told them this and one of them smiled and then commented. “You are quoting your company values and I do not even know ours, even though they are printed on our walls.”
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Leaders Lead

Jun 7, 2012

Mount SaskLeaders also listen. In my profession I lead sales and marketing teams, for recreation I lead teams in the mountains. Recently on an attempt of a shark finned unclimbed peak (Mt Saskatchewan; 11, 385 ft in the Centennial Range, Kluane National Park, Yukon) I faced my greatest leadership challenge. The team Prairie Vertical faced increasing consequence every step we took up the mountain, and then conditions turned against us and decisions became black or white, life or death.
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